While it may be a lifetime in chef show years since The Naked Chef made its mark, some fans still wonder why Oliver's uber-popular program disappeared into the ether at the close of But in order to understand why Oliver parted ways with the show that launched his career, we need to take stock of his life and career. For the uninitiated, there was nothing remotely "naked" about the wunderkind chef who won the hearts of viewers particularly women from the get-go. The show's provocative title, according to Now to Love , referred to Oliver's style of preparing stripped-down dishes with superlative flavor and minimum effort, something of a revelation for its time. The recipes might have had a modicum of ingredients, but they didn't lack personality — after all, they were concocted by winsome Oliver, a chef with charm to spare.